Designing Firms to Fit the Future

Authors

  • Raymond E. Miles Haas School of Business
  • Laurent Scaringella ESC Rennes School of Business

DOI:

https://doi.org/10.7146/jod.6343

Keywords:

Organizational alignment, organizational fit, technology commercialization, market intelligence

Abstract

Most firms identify market opportunities for their new technologies after they have been developed. This article discusses the design of a “futures group” which can help to synchronize a firm’s technology and market development. A futures group designed to span more than one organization could lead to simultaneous market development for multiple technologies.

Downloads

Published

2012-08-03

How to Cite

Miles, R. E., & Scaringella, L. (2012). Designing Firms to Fit the Future. Journal of Organization Design, 1(2), 69–74. https://doi.org/10.7146/jod.6343

Issue

Vol. 1 No. 2 (2012)

Section

Point of View Article

License

JOD requires that at least one author of each accepted paper sign a Copyright Transfer Agreement form. Copyright will be transferred to Organizational Design Community when the paper has been accepted.

Creative Commons License

Articles published in JOD are licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License.